kgm pr

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With over a decade of experience in marketing and public relations, Kara specializes in empowering small businesses to thrive in competitive industries. She partners with clients in the fashion and lifestyle space to develop impactful marketing strategies, forge strategic partnerships, and build meaningful connections with influencers and the media.

Kara began her career at SWIM USA—a global leader in swimwear design and manufacturing—where she gained extensive experience in corporate marketing and built a vast network of contacts in the media world. She played an integral role in promoting more than 20 branded, licensed, and private-label collections, overseeing photoshoot production, art direction, social media, content creation, influencer partnerships, media relations, and event planning. Her cross-functional collaboration with sales, design, production, and operations teams equipped her with a holistic perspective on brand building.

In 2021, Kara launched kgm pr, expanding into the fashion, beauty, and wellness industries while pursuing her passion for helping small businesses flourish. With experience across a variety of team sizes and structures, Kara brings a well-rounded perspective and a unique ability to adapt to each client’s needs.

For more information, please email kara.g.macdonald@gmail.com.

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